Table of Contents

How To Wisely Select A Website To Sell Products Or Services …In Our Vast Sea Of Data
BUILD YOUR BOAT FOR LIFE & LASTING LEGACY
The search parties are out. Planes and helicopters hover searching for products that are not sold in Amazon. Seekers of services are everywhere desperately looking for something not offered by the mass conglomerates but instead are focused on wisely pleasing people.
Now imagine you are an entrepreneur in the middle of a vast sea of data. You need to be found to survive. You will need to send signals to the search parties. Your tools, training, and the people around you will directly dictate your ability to survive.
The chances of your being found before you starve, or your boat tips are slim to none. The size & shape of your boat matters. The condition of the communication equipment counts. It is a vast vast sea. New currents & waves created by confusing tech are continuously created and drift you in the wrong direction. If you or your crew have received any navigation training to maneuver in the midst of rifts, your probability of survival is greatly increased. If your crew is experienced in survival tactics and shares your sense of urgency to be saved …and IF you work together, your power to overcome & succeed is magnified & multiplied.
Also, I feel certain that it would be helpful if your captain has traveled the world and has deep experience in navigating the sea.
A storm is coming. Your mission is to stay on top of the water without being tossed to- and- fro AND to be found by search parties.
Let me explain.
Most economic experts predict a storm at sea. You may already have a website, but does it sell for you? Artificial Intelligence adds to the tempestuousness of the waves. Every millisecond. Yet, it is not too late to secure a wise selling platform while you still have time. You can even keep your old website and try the new wise one at the same time to begin.
Wisdom is not holding on to old and outdated technology, like websites that don’t last, as this will reduce your chance to survive the storm.
@ WARNING: Don’t get lost in the sea of unfound businesses online. Keep reading this book to discover the terrifying truth that spells doomsday for the unprepared. …Yet a shockingly simple, affordable, fun, and fully effective solution is finally available now! Hold-on tight to your life boat!


"Imagine you are an entrepreneur... all alone in the midst of a vast sea of data. You need to be found online to survive."
YOUR OPTIONS

A Standard Website
Think of a cute duck-shaped bath toy. Costs very little to buy. It might be fun to look at. BUT, if it is all you have to hold on to at sea, you probably won’t last long.

A Customized Website
A customized website is likened to a small speedboat. Looks cool. Take a joy ride. BUT, keep it short. Maintenance can be costly and frequent. Basic communication systems are quickly outdated and don’t go the distance. You might be the only one on board. Just hope the winds don’t blow too hard.

The Wise Boutique
The Wise Boutique keeps you from being tossed to-and-fro in the vast sea of data. It also gets you found by the search parties (i.e. like search engines and on social media).
In fact, your wise boutique is only the ‘tip of the ice-berg’. The equipment and power you get to achieve online business success at the highest level lies under the waves. The biggest part of the structure is the Wise eDynasty Solutions. These are an investment in you.
All this is only possible because it is built on a rock-solid foundation underneath the sea bed.

The Wise Boutique is a completely new type of solution. Yes, it is the wisest technical platform to sell your products and services online super-fast. But, it also gives you everything else you need to manage and market your online boutique profitably for the long-term.
The Wise Boutique removes cost and complexity barriers for starting a profitable business with fun and easy-to-follow master training, tools, and templates. The wise foundational set-up to sell can be established in just 3 days. Then you can begin to immediately sell, as you master your eDynasty-dream-come-true using the most profitable strategies and techniques that exist in digital marketing.
Everything needed to succeed fast and for the long-term is built-into the foundational infrastructure. We built what we would gift to our children should they choose to become entrepreneurs: We created a straight path to achieving dreams in business, personal life, and even for creating impact in our world to leave our legacy.
The Tip Of The Ice-berg
Your customers, clients, and buyers have an amazing experience when they visit your beautiful boutique website!
What your current and future customers see is:
- Your Products
- Your Services
- Your Wise Boutique
- Your Features in our Wise Shouts! newsletter
- Your Articles
- Your Posts
- Your Emails
These are all beautifully crafted and wisely optimized for SEO, SMO, and of course sales.
The Fun Part Of The Ice-burg Is Under The Waves
Your wise current and future customers can sense that you know your stuff but they do not realize that a massive structure exists under the waves of your wise and beautiful shop…
Under the waves, you are leveraging The Wise eDynasty Solutions that are proven to generate the most sales in the least amount of time. What this means is that you are building your business dynasty by selling, managing, and marketing your business as wisely as possible as you hanging-out with your new and fun Wise Tribe members.
You are mastering your eComm dynasty as you are making money! Learning as you are earning is scientifically and statistically proven to establish retention, speed, and motivation in learning, so that now anyone (even your kids!) can learn what they need to achieve their business dreams.
You can master digital marketing, selling, and management, in our cutting-edge technical platform that is systemized for speed and ease of use surrounded by a wise and supportive community to network with. This combination of the the wisest solutions creates massive leverage to profitably grow and scale your business.
The parts of the ice-berg that are under the waves is what most entrepreneurs can not get or do not even know about. These parts are NOT seen by your wise customers or clients. And, until now, all of this infrastructure has been far too costly and complicated for most people to ever grasp or achieve.
The Rock-solid Foundation That Is Always There
Your wise rock-solid foundation lies under the solid sea bed. It is always there. We update the training, technology, and tribe functionality and content when and only if it is profitable for you.
The Most Fun Part: You Master Your eDynasty. To Achieve Your Dreams.
The rock-solid foundation plus systems and infrastructure needed to build and master a business dynasty online is now possible, available, and affordable for nearly anyone who is willing to put in some effort. Even people who are not technically savvy can now reach their dream
Business owners and future leaders are enabled and empowered to succeed and thrive not only in business, but also in personal life, and in creating impact. This used to be impossible for nearly person because of cost and complexity barriers but it is now possible for most because we do it together.
How You Achieve Your Dream. Together.
You achieve your business dreams with our scientifically-proven systems, strategies, and techniques that establish the path to profit in online business and enable success in work-life balance.
This kind of leverage can even be applied to massively expand the impact that you choose to create.
This is the precise infrastructure needed to successfully navigate the new digital marketplace that is moving and changing continuously. It is what the global multi-conglomerates use to create their fortunes now made available to the peoples.
Simply said, The Wise Boutique is the wisest solution for entrepreneurs of all sizes who seek to profitably sell products or services online fast, and for the long-term. It takes away the technical headaches associated with building a stand- alone website, and it makes buying from you an amazing experience for your customers and clients.

How To Wisely Choose A Website
AN HONEST COMPARISON
Time to check our lifeboats for leaks and lasting strength of structure and systems. Let’s see if they have what we need to survive the storm and thrive into the future. The lifeboat we choose must have what we need for life.
This honest comparison of website building options available now will be kept simple.
- We compare the three main website options for selling products and services that are available now.
- We focus on necessary costs (cash OUT of your pocket).
- And, we focus on predicted profit (cash IN your pocket).
Cost Analysis
We take into consideration the costs (cash-out-of-your-pocket) necessary to create the technical foundation to profitably sell products and services online.
Profit Analysis
We take into consideration the cash profit (cash-in-your-pocket) that is predicted* with the three main website options.
* Wisely remember that The Wise Boutique combines wise master-training on the most profitable digital selling and marketing strategies and techniques as well as membership to The Wise Tribe because. This training and support combined with our cutting-edge wise technology creates serious speed. And, you get massive scale of sales when you wisely network in The Wise Tribe. These integrated solutions keep you afloat into the future when the big waves of change come.
An Honest Comparison Of Estimated Cost
(In Thousands of US Dollars Over 3 Years)
Sticking to the facts, we have calculated a very conservative estimate of the cash-out-of-pocket costs necessary to establish the Technical Foundations Needed To Achieve Profit in an online business fast and for the long-term.
For calculating an Honest Comparison Of Estimated Cost (In Thousands Of US Dollars Over 3 Years), we make the following assumptions:
Cost
Cost = Cash out-of-your-pocket expenses per year. We use best estimates and median prices from several sources.
Cash Spent
Cash = US Dollars. Can be cash you have in a bank, cash in a wallet, or cash anywhere else you choose to store it. It can also be borrowed from a bank, family, friend, or acquaintance, etc to pay for your costs.
Technical Foundations Needed To Achieve Profit
Successful entrepreneurs and massive businesses that offer or sell products or services online, establish Technical Foundations Needed To Achieve Profit in an online business fast and for the long-term.
Not only does your software create a simple store to sell… but you also need complete functionality to affordably manage and market your business to achieve profit.
At a minimum, this should include:
- Management tools for analysis of the most relevant business indicators, managing inventories, and service teams.
- Marketing tools and templates for creating and sharing your boutique, your products and services, your posts, articles, emails, in may media channels. You also will need tools to optimized these marketing materials.
Cost Comparison Highlights
For the standard website option and custom website option, you will immediately notice that their estimated cost indicators have an arrow that continues up. This is because your costs can rapidly and dramatically increase with these two options. This is dramatic for even experienced entrepreneurs especially if they are new to online business and what it takes to navigate the new digital marketplace profitably.
We have not included in our analysis, factors related to lost opportunities from choosing the wrong website. Standard and most custom websites are not optimized for Search Engine Optimization, Social Media Optimization, or other digital marketing strategies and techniques that generate the most profit.
Actual costs may be much higher to build a standard website or a custom website option.
Commonly-occurring Additional Costs
Here are some examples of additional costs that commonly occur with standard and custom website options. Although these additional costs are NOT included in our analysis, they would easily and greatly increase your business expenses should they occur.:
- Unfortunate events such as site crashes and security breaches. These events are becoming more common and result in HUGE spikes in spending.
- Costs for building-on to an existing standard or custom website or to replace large parts of a website (i.e. once you have discovered it’s limitations) can be much higher than the original website.
- Without the solid foundation of technology, training, and tribe, in The Wise Boutique, the time and energy you need to spend to set-up your online shop and also to market and manage your business would be much higher.


@ A WORD OF WARNING: Standard Websites and Custom Websites have many hidden costs that are not disclosed when you when you choose to purchase one. These unexpected costs grow exponentially as you become dependent on the software producers and/ or developers for maintaining and increasing functionality.
The Basics: Initial Investment + Basic Monthly Fees like domain, hosting, mailers, etc.
Maintain: Management & Maintenance Fees. Even free plugins require additional fees for support. For Custom websites, there is minimum of $1000 / month even if you outsource this to another country.
New TECH: Technological functional infrastructure needed for Selling, Management, & Marketing. Includes monthly fees. Does NOT include developer install for Standard or Custom Websites which would greatly increase costs.
Education: Education and Training are essential to use the technology needed to sell, manage, and market a business online. Mediocre online courses cost around $5,000. A university degree could cost $100,000+.
Other Ongoing: Custom Websites skyrocket in costs as you replace parts and de-bug. Choosing a Standard Website would cost you much more in cash, energy, and time should you choose to replace it once you discover it’s limitations.
Sources: In our analyses, we use the most reliable statistics and estimates provided by experts and historical business data as this provides scientific proof. You may reference our sources here.
An Honest Comparison Of Estimated Profit
(In Thousands of US Dollars Over 3 Years)
Sticking to the facts, take into consideration the cash profit (cash-in-your-pocket) that is predicted with the three main website options. We have calculated conservative predictions of cash profit arising from sales of products or services without additional advertising or ‘PR spend.’ For example, if you hire an advertising company to market your products or services, your sales could increase in any of the three options, but so would your costs which could negatively affect your profit.
For calculating an Honest Comparison Of Predicted Profit (In Thousands of US Dollars Over 3 Years), we make the following assumptions:
Predicted Potential Profit
Predicted Potential Profit = Cash in-your-pocket profit per year from sales of your products and services. We use best estimates and median predictions from several sources.
Cash Made
Cash = US Dollars. Cash made in an online shop from sales of products or services can be sent to you via PayPal or via a different online financial service provider such as Stripe.
Profit Comparison Highlights
For The Wise Boutique option, you will immediately notice that the line for predicted profit over 3 years has an arrow that continues up. This is because your predicted profit inside The Wise Boutique is predicted to grow and even multiply many-fold.
- The Wise Boutique combines three wise solutions that are scientifically and statistically proven to generate sales.
- The three wise solutions of technology, training and tribe create leverage that creates a profit-multiplier effect.
- These three wise solutions are the solutions that the most successful mega conglomerates use to create their fortunes.
- Launching in 3 days contributes to profit fast.
- Mastering the most profitable strategies and techniques available as you are earning also contributes to generating profit fast!
In fact, your potential to generate profit inside The Wise Boutique will only be dependent on you. Your initiative, ambition, grit to continue, your desire to win, and your pace will render your success. Your results will NOT be dependent on your knowledge of technical aspects of building a website or of selling, marketing, or managing issues… we can teach you what you need to know.


@ THE POWER OF LEVERAGE: The Wise Boutique comes with The Wise eBegins DreamPack. You get access to The Wise Boutique as well as Wise eDynasty Masterclasses, and Wise Tribe. These combined wise solutions provide the infrastructure you need to achieve your eDynasty.
The Base: Assume 1 product at $100 each or a service that sells for $100/ hour.
A Standard or Custom Website:
The difficult truth about start-ups and profit is this: Startups take 3-4 years to be profitable, on average. And, of the start-ups that do not fail, only 40% of them actually turn a profit. This is mainly because they run out of cash fast with unexpected costs that pop-up usually related to technology changes and required updates. (See ‘Commonly-occurring Additional Costs’ above).
In consideration of these facts, we have reflected zero profit for a standard website the first 3 years and have reflected $4,000 in profit for a custom website for the 3rd year. Your results may vary, but this is the average in the U.S.
The Wise Boutique:
Basically, the sky is the limit when it comes to profit in The Wise Boutique. We placed an arrow at the end of the predicted profit line to illustrate that your actual profit could be much higher and continue to grow. The rate of scale is up to you.
Important factors in the predicted profit possibilities when using The Wise Boutique, are:
- Timing: You will be ready to start selling in only 3 days.
- Cost: You will have only a small on-going monthly fee that is currently offered at only a tiny fraction of its’ worth.
- Multiplication of profit due to the power of leverage that is created by using our wise technology and master training, and inside our secret & wise tribes.
Sources:
In our analyses, we use the most reliable statistics and estimates provided by experts and historical business data as this provides scientific proof. You may reference our sources here.
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“Cash-in On The New Digital Marketplace. Balance Work and Life. Magnify Your Impact.”
In The Wise eSolutions, we talk about why leverage matters in business and what it takes to create it.
We disclose the insider secrets of the top 3%. These include the Multi-Billion-dollar companies who use cutting-edge technology and leverage their time, talent, and treasures to create massive success. Most importantly, we reveal how you can do the same.
We combine courage to take a trip to this new digital world full of fierce and ferocious giants… where only a very small handful of daring entrepreneurial explorers have survived to tell their stories.
Here, fairytales about reaching dreams and achieving purpose can come true… in real life. Explore how we break-down and demolish old barriers of cost and complexity that have previously prevented wise housewives and other brilliantly-educated entrepreneurs from bringing their gifts and talents out into the world where they are wanted and needed by real people.
Dare to deep-dive under the waves of a vast sea of data to see how you can wisely choose a selling platform with the elements that equip even complete beginners to create their very own online business dynasties.
For Business Owners, Aspiring Entrepreneurs, & Wise Educators
Meet The Author

As Founder and Creator of The Wise Boutique and The Wise Women Network, I am delighted to introduce myself!
~ Angela van Hoeven
Data Sources For Research & Analyses
We’ve used many sources to substantiate, back-up, and verify calculations in the analysis sections of this book. Here are just a few:
(1) Forbes.com: How Much Does A Website Cost?
(2) Datasetsearch.research.google.com: Google Dataset Search
(3) SBA.gov U.S. Small Business Administration: Calculate your startup costs
(4) Zippia.com: 20+ MUST-KNOW STARTUP STATISTICS [2023]: AVERAGE TIME TO REACH PROFITABILITY AT A STARTUP
(5) Websitebuilderexpert.com: How Much Does a Website Cost in 2023?
(6) Investopedia.com: The Best Way to Calculate Profitability for Startups
(7) Forbes.com: 20+ Amazing (And Free) Data Sources Anyone Can Use To Build AIs
(8) Intuit Mailchimp.com: What is Website Maintenance and Why is it Necessary?
(9) EY.com: How to capitalize on the power of technology as a driver of growth
(10) Online.hbs.edu: 7 Financial Forecasting Methods To Predict Business Performance